The Shift From Owning to Living: How America's Wealthiest Are Spending on Moments, Not Monuments
For a growing segment of America's wealthiest individuals, the acquisition of objects — however extraordinary — has begun to feel insufficient. In its place, a profound reorientation toward curated, unrepeatable experiences is reshaping how the ultra-affluent allocate both their capital and their time. iMisu VIP examines the psychology, the data, and the emerging industry rising to meet this defining cultural shift.